magic street search
Client
Verizon
Agency
R/GA
A gamified Google Maps experience to showcase Verizon as the ultimate network. We hid three influencers in secret spots around NYC and LA, then dropped clues about their locations on social media. But we cheated. We used the Magic Eraser tool to erase objects in each clue. Oops.
Users’ challenge was to find their locations on Google Maps for a chance to win a Google Pixel 7 Pro with Verizon.
