road to paris '24
Client
Nike
Agency
R/GA
An innovation campaign, yes. Featuring six distinct footwear lines across three fields of play: running, football, and basketball. But the Road to Paris was a journey meant to rally the world around Nike's new Winning is Everything narrative in the lead-up to Paris'24 Olympics. Connecting the dots between the Win On Air product launch with athlete stories that highlighted legends like Sha'Carri Richardson, Mbappé, and Wemby, our work took over the Nike ecosystem - from app to retail - before, during, and after sport's greatest stage.
