Hbd calvin: out of time
Client
HappyBirthdayCalvin
Agency
The Times
The coolest part about producing a music video for a rap star isn't even the fact that you get to shut down a main road like Chicago's Lake Street for filming. It's how hands-on it all gets.
I drove out in the middle of the night on a Fiat stick shift to buy XY Lube that we applied to Calvin's face so he looked sweaty. I strung balloons to his hair. I played an extra in one of the shots. I had the song stuck in my head like glue for over a month.
The year was 2019. The artist HappyBirthdayCalvin.