garico
sr. copywriter @ R/ga
Hi, I’m Julia – and I love writing.
I love writing so much that I earned 2 degrees, a handful of certificates, and a bunch of awards in it. I love it to the point that I became a copywriter and, for the past 5 years, writing is all I've done.
I write in English and Portuguese. Lyrics and poems. Short stories in my spare time. Scripts whenever possible. I've written music videos for a rap artist, headlines for a famous sports brand. And, if you’re lucky, I’ll write you a birthday card.
Ask me why and I'll tell you: writing is like magic. I spell ideas into words and watch them take shape in your imagination – most times in the real world too.
Or maybe I’m just really good at it. ;)
→ Let's chat: jmbgarico@gmail.com
or scroll down for my ad campaigns ↓
NIKE kicks off on the ROAD TO PARIS '24
Client: Nike
An innovation campaign, yes. Featuring six footwear lines across three fields of play: running, football, and basketball. But the Road to Paris was a journey meant to rally the world around Nike's new Winning is Everything narrative in the lead-up to the Paris'24 Olympic games. Connecting the dots between the Win On Air product launch with athlete stories, our work took over the Nike ecosystem - from app to retail - before, during, and after sport's greatest stage.
Brazilian Gen Zers were entering the job market and the first thing they'd check? Their horoscopes. So we turned to the stars in a creative campaign that brought the young generation to the tried-and-true LinkedIn platform for the first time.
dbsa declares mental health a silent battle
Client: Depression and Bipolar Support Alliance Highly Commended: Creative Conscience 2019 Shortlisted: Clio Awards 2019
In my third quarter at Miami Ad School, I took a class in music production where we had to create an original song by end-of-term. We composed a song alright. But we also partnered with choreographer George Villeta to create a film in which music and dance came together to represent the highs and lows of those who suffer from mental health disorders. A touching, truthful piece that speaks, mainly in sounds and movements, for the many of us who face this silent battle every day.
reimagine winning reinvent soccer nike world cup ‘23
Client: Nike
We brought a fresh POV to women's soccer during the 2023 World Cup, transforming the Nike hub - from app to dotcom - into a destination for the sport. From a fresh visual concept to original ~ fire~ copy and curated content, we created a unique editorial series that let Members interact like they're part of the team.
#tomorrow'soffice is not an office at all
Client: Samsung
Equipped with nothing but their Samsung Galaxy, fourteen creators from all corners of the world set off to explore their cities and find new, inspiring places to work – away from the four boring corners of their regular offices. They set off to find #Tomorrow'sOffice.
happybirthdaycalvin SINGS out of time
Client: HappyBirthdayCalvin
The coolest part about producing a music video for a rap star isn't even the fact that you get to shut down a main road like Chicago's Lake Street for filming. It's how hands-on it all gets. I drove out in the middle of the night on a Fiat stick shift to buy XY Lube that we applied to Calvin's face so he looked sweaty. I played an extra in one of the shots. I had the song stuck in my head like glue for over a month. The year was 2019. The artist HappyBirthdayCalvin.
makeup your mark, wear it like red il makiage lipstick
Client: Il Makiage Bronze Pencil: The Young Ones 2019 Silver: The Creativity Awards 2019 Published: The Ads of the World 2019
How do we promote maximalism in an age of minimalistic beauty? By showing how makeup is so powerful that women can be recognized through it alone. This campaign won 2 student awards, and I wear it like one of my go-to lipsticks in this portfolio.
down for a MAGIC STREET SEARCH with verizon?
Client: Verizon
A gamified Google Maps + Verizon experience. We hid three influencers in secret spots around NYC and LA, then dropped clues about their locations on social media. But we cheated. We used the Magic Eraser tool to erase objects in each clue. Oops. Users’ challenge was to find their locations on Google Maps for a chance to win a Google phone. The gamer in me rejoiced.
